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10 Tested eCommerce Pricing Strategies for Long Term Profitability
The eCommerce landscape is growing tremendously in the post-pandemic economy. Infact, in 2021 the number of online stores exceeded 24 million globally with thousands of new stores being set up…
Competitive Pricing Strategy – See How Products Are Priced
An effective pricing strategy is essential to help a business maintain competitive pricing, such that it may set and offer prices that are in line with competition. A business can…
Zalando: A Lesson in Retail Pricing and Merchandising
In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with…
5 of the Best Penetration Pricing Examples
In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market…
How To Drive Price Perception and Deliver the Walmart Value
With industry leaders like Walmart, Amazon, and Target setting the standard, matching your prices in real-time is becoming an increasingly difficult task. These big-name brands shrewdly utilize powerful proprietary algorithms…
Smarter Assortments Are The First Step Towards Sustainability
With the current state of the retail landscape, merchants everywhere would be wise to take a long, hard look at their business models. Generally speaking, the reason for doing so…
Why Prime Day is good for your business
When Amazon first introduced the world to Prime Day back in 2015, they flipped the eCommerce world right on its head. It started simply as a 20th-anniversary celebration promoting their…
How To Marie Kondo Your Retail Pricing
Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the eCommerce scene….