Retail Terms and Glossary

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A
AOV

Average Order Volume

C
CRO

Conversion Rate Optimization

D
DaaS

Data as a service

E
EPC

Electronic Product Code

EOL

End of Life

EDLP

EveryDay Low Price

EAN

European Article Number

I
IPQ

Initial Purchase Quantity

ISBN

International Standard Book Number

K
KPI

Key Performance Indicator

L
LTV

Customer Lifetime Value (of a Customer)

LBO

Leveraged buyOut

M
MSRP

Manufacturer Suggest Retail Price

MRP

Maximum Retail Price

MAP

Minimum Advertised Price

O
OTB

Open To Buy

OOS

Out of Stock

OSP

Outlet Sales Productivity

P
PLU

Price Look Up

POP

Point of Purchase

POS

Point of Sale

POSA

Point of Sale Activation

POV

Point of View

PO

Purchase Order

R
RFID

Radio Frequency Identification

RRP

Recommended Retail Price

RSI

Retail Sales Index

RDF

Retailer Development Funds

RTV

Return to Vendor

S
SG&A

Sales General & Administrative Costs

Sell-in

Sales or shipments to a retailer

Sell-out

Sales or shipments to distributor

Sell-thru

Sales out to a consumer through a retailer

SaaS

Software as a Service

SKU

Stock Keeping Unit

SCM

Supply Chain Management

U
UPC

Universal Product Code

W
WOS

Weeks of Supply

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